Understanding landing page, email collection and affiliate program best practices has been a huge part of improving my marketing skills. Below I provide some of the resources and articles that were the easiest to understand and helped me most reach my marketing goals.
Landing Pages are the Keys to Improving Conversion Rates
Lately, I’ve been studying the illusive art of improving conversion rates on my clients’ websites. Here are two great infographics I pulled from the Landing Page Rehab Program article I recently read on SEOMoz:
I think that these graphics prove that a webpage always has room to improve. (more…)
Today, I want to drop some love for my marketing heroes—guys like Tim Ferris, Jason Fried and Seth Godin—all of whom I can honestly say make me a smarter and more effective business guy than I would be without them.
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I wonder if these two articles know about each other?
The first one is from Smashing Magazine (which we’ll have to include in a future “stuff we love” article) and the second is from Zygote, a marketing blog from Egg Co. (neither entity I had heard of until yesterday).
37 Signals Breakdown from Zygote
The funny thing is that the Zygote article was published a week before the Smashing one. It might be a coincidence, but I have my doubts. Either way, they both have some great information on the [marketing] science of web design, unusual because 99% of web design articles focus on the art of building a website. Both articles come together on the AIDA technique. For those who haven’t seen Alec Baldwin’s famous monologue in Glengarry Glen Ross, AIDA is an acronym for:
- Attention – Attract the attention of the customer
- Interest – Raise customer interest by focusing on and demonstrating advantages and benefits
- Desire – Convince customers that they want and desire the product or service and that it will satisfy their needs
- Action – Lead customers towards taking action and/or purchasing.
For more information, I highly recommend checking out the aforementioned articles. They finally help close the gap of how to properly plan a website’s development.
Remember the other famous acronym from Glengarry: ABC—ALWAYS BE CLOSING. “Only one thing matters in life. Get them to sign on the line that is dotted!” I’m going to make a bold statement; any other goal for a sales tool, including (and especially) a website, is masturbation.
