Improve Conversion Rates & Sales With These Three Marketing Strategies

Understanding landing page, email collection and affiliate program best practices has been a huge part of improving my marketing skills. Below I provide some of the resources and articles that were the easiest to understand and helped me most reach my marketing goals.

Landing Pages are the Keys to Improving Conversion Rates

Lately, I’ve been studying the illusive art of improving conversion rates on my clients’ websites. Here are two great infographics I pulled from the Landing Page Rehab Program article I recently read on SEOMoz:

• Rehab Scorecard
• Conversion Rehab

I think that these graphics prove that a webpage always has room to improve. (more…)

What’s the Point of Facebook Fan Pages?

I’m just beginning to understand how best to use Facebook Fan Pages after studying for a little while how the Pages I follow and comment on most closely use the service. Today, I wrote some correspondence giving Fan Page advice I thought that I would reprint those messages below. If you find it useful, let me know. Thanks!