Stuff We Love

Is it wrong to volunteer web development?

Stuff We Love 15 Comments

How do you respond to sincere, unsolicited service offers? I recently wrote to a website owner that I thought could use some free assistance. The following is a transcription of our emails over a few hours time:

Matt:

Would you guys have any interest in working with me to redesign your website?

I’m not really trying to get paid as much as I’m just perturbed at the appearance of your site (I kid, but seriously…). I’ve been reading the Filthy Critic for four years or so and I figured one day I’d go to the site and it would just look better. Since that probably isn’t going to happen anytime soon, I thought I might volunteer to help implement a redesign, as well as get the site into a content management system like WordPress.

I’m a developer and web consultant out of Chicago and normally I volunteer my services for nonprofits, but again, your site needs some serious attention. We could probably monetize it a little better, too, but the look and functionality are easier first steps.

Let me know if you interested–I think it would be a fun project. Thank you in advance.

Here’s his response:

Fuck off. The term monetize tells me you have no fucking clue what I’m doing or why.

So, I wrote back:

Matt:

As far as monetization goes, I was more thinking along the lines of just allowing people to find your site. Promising to make folks bucket-fulls money isn’t really my style. I really wasn’t trying to come off as shady–I was just trying to be professional and give you every reason to want to work with me.

I wasn’t trying to come off as some kind of SEO expert, either, but I know that just getting your site into a standard CMS like WordPress, you would be able to put your title and meta tags where they’re supposed to be nearly automatically, and all your content could be indexed more efficiently. Obviously, improving the look/usability of your site would be icing on the cake–it would increase the amount of time your visitors spend on your site and decrease the amount of folks that jump off after viewing only one page.

If you’re writing all your reviews for yourself, I understand your reluctant to change your site. If you are writing for an audience, though, then I don’t think it was out of line to suggest increasing your audience size. (Anecdotally, I’ve probably read 95% of all your movie reviews over the last few years but I don’t know anyone else who has heard of your site. Every person I’ve shared it with, though, either laughed their ass off or stopped talking to me altogether.)

I’m sure you know this, but five ga-zillion idiots read the LOLCats blog every day and that site is garbage compared to yours. Their site actually makes its viewers dumber, but no one seems to care–they keep coming back to be hypnotized by baby talk and cat pictures. They also have several books for sale for some ungodly reason.

I know you don’t want to be the next LOLCats, but I’m really surprised you haven’t have a book published. I think you’re a great writer, with a unique voice and an interesting topic (the continuous trough of dumbass cookie-cutter movies). These days, those are the only three qualities you need to get into the bookstore or even on TV (i.e. Shit My Dad Says–and that started from creating about 50 Twitter posts).

Anyway, I’ve told plenty of hacks to fuck off, so I don’t take offense. Really, I just volunteered my services to help you out and take on a more interesting client/project. You’ve got a lot of content on your site and again, I’ve got a pretty good idea of how to display it. In the end, I think that both you and your readers would appreciate a site revamp, especially one that comes from one of your actual readers, to boot.

Truth be told, all I was looking for was a small credit link in your footer once your site was complete. I’m betting that I can really improve the look/usability/findability of your website, and some how, that would help you gain an ever larger following than you already have. If a few folks are impressed by my work, they might even click that credit link and check out my portfolio, as well. It wouldn’t be bad for me to tell people I built the site for the Filthy Critic, either. Right now, the only site I’ve built that a few people might recognize is What’s the Matter with Kansas and I’d like to add more conversation-worthy names to that list.

If your not interested, it’s no big deal. Again, I’m volunteering free work. To note, I’m a legitimate person with a legitimate career that I’m looking to grow through choosing better projects. Check out my portfolio if you get a chance and whatever you decide, I wish you good luck with your business and I thank you in advance.

To which he responded:

What you’re coming off as is an asshole who thinks he needs to tell me how to do my hobby.  I didn’t ask for help, so don’t offer it.

As I said, fuck off. If I wanted to do my site different… guess what.  I’d do it different.

At that point, I was quite frustrated, but after gathering my thoughts, I realized it was just best to move on, so I wrote:

Matt:

You’re right. My apologies.

How would you have handled this situation? Do you think that I was out of line to offer help redevelop his site? Should I have asked permission to offer my services? Let me know what you think in the comments below.

About the Author

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Item-9 Consulting is headed by Jason Pelker, a leading Chicago developer and marketer of small business and nonprofit websites.

15 Comments to "Is it wrong to volunteer web development?"

  1. Adam W. Warner

    August 8, 2010

    Wow, that’s really unfortunate…for him. I had a similar experience. I offered my skills (for free) and it completely offended the site owner.

    I think it’s a matter of someone being too emotionally invested in their site to even consider that anyone else could make it better. Think back to when you started building websites…remember all those late nights and countless hours spent learning, experimenting, and tweaking?

    Because you and I work with WP every day…we KNOW the built-in benefits right out of the box and know how to extend the platform to accomplish whatever goal the site content calls for.

    Unfortunately, you can lead a site owner to best practices, but you can’t make him care.

    Reply
  2. Jason Pelker

    August 8, 2010

    Thanks for the support, Adam.

    I’d also like to note that whenever I’m upset at someone’s personality “flaws”, I just remember that he’s the one who has to spend the rest of his life with himself, not me.

    To me that’s comeuppance enough, and it’s also probably a good reason as to why he’s a jerk to begin with. As my mother (and lots of other mothers, I’m sure) says, “misery loves company”.

    Reply
  3. Carole

    August 12, 2010

    Wow, Jason, how unfortunate for him. I, on the other hand, probably won’t receive the same offer from you since I’ve already been a(happy) paying customer. That said, right about now, I’d be thrilled if you would like to make this offer to me for my true-athens site and/or for the greekvacationrentals site since I’ve managed to somehow screw them both up :-( (In case you haven’t followed the news it has been a roller coaster year for Greece … I’ve neglected both sites and could really use your help. (And Mr. Filthy Critic, your loss will hopefully be my gain in terms of Jason’s time, skill and expertise.)
    Carole

    Reply
    • Jason Pelker

      August 12, 2010

      Wow, I wasn’t expecting such a glowing endorsement!

      Reply
  4. Rachel Baker

    August 12, 2010

    Jason,

    What you were doing was a nice thing – offering to redo his website. His reaction was extreme for the circumstance – even for the Filthy Critic.
    However, even a website redesign being done for free adds additional tasks to a website owners list. They are going to have review changes, refresh content, etc. some people don’t want to add an additional project (free or not) to their plate right now. I always try to be understanding of that.
    Best of luck to you, and I am sure you will receive a better reception from others. WordPress is fantastic – keep working to convert the masses.

    Reply
  5. Carole

    August 12, 2010

    Hi Jason

    Reply
  6. Jason Mehmet

    September 1, 2010

    We’ve all done it.

    Offering pro-bono work in the hope that the little footer credit pays off at some point in the future or that somebody will just love the work you do when your creative juices are not constrained by a budget.

    I think you handled the situation really well. The replies to you were just downright rude. After the first reply you got I wouldn’t have even written back, and I certainly would have reconsidered visiting his site again. If that is the way he treats someone who claims to be a long-time fan, and who is just trying to offer constructive advice, I’d have to re-consider his judgement on movies.

    We’ve all seen lots of sites that look awful, but the owners are happy with them and the readers continue to read them. It is rare that a person stops to think about what could happen if they built a better website.

    You admit to being a long-time reader of this guy, and you don’t appear to be afflicted with design deficit disorder. He’s probably thinking “if it ain’t broke don’t fix it”, and I suppose if it is a personal project of his, it is difficult to let it go.

    I think both Adam and Rachel above make good points.

    Sometimes people understand the need for ‘best practice’ but it is not high up their priority list, they just have more pressing matters.

    You never know. You may have planted a small seed of change, or started a train of thought, so something may come of this in the fullness of time.

    Reply
    • Jason Pelker

      September 1, 2010

      Jason, thank you for the very positive and insightful comment!

      Reply
  7. Jennifer

    September 1, 2010

    First off, it’s so amazing that you offered to help him with his site! Your generosity rocks!

    But, after your 2nd response, I am a bit surprised at how he responded back. Then again he is the “Filthy Critic” so maybe it’s just his speak for ‘thanks but no thanks’.

    It was VERY apparent to me that you were fond of his work, and that you know what you are talking about. He may just be cynical and thinks there is some kind of catch???

    From my perspective, if he has great content, and doesn’t have a clue as to how to get people to read it, then having you help him would be an incredible gift.

    I am in that boat. I am a writer, not a web developer, but wanted to get my content out there. I have been staying up late trying to figure out how to grow traffic to my site (which is what led me to your fantastic site by the way).

    Keep being generous, don’t let these experiences make you cynical…and thanks for sharing!

    Warmly,
    Jennifer

    Reply
  8. Leon Aldrich

    September 5, 2010

    I headed over to Filthy’s site and read a few reviews. Drop dead hilarious.

    Now time for a buddhist proverb, “When the student is ready, the teacher will appear.”

    Without a doubt, Filthy’s site could make six figures+ annually.

    Put your money together and BUY his site and keep him on writing. Pay his rent and provide beer money. And buy all his movie tickets. Then you can WP it so his fans can actually navigate around or possibly subscribe.

    At times even talented people are clueless. Usually they attain high political office. Maybe Filthy is bucking to fill Obama’s shoes as Obama took over for George W?

    Reply
    • Jason Pelker

      September 5, 2010

      I wonder if I could just aggregate his content a la the Huffington Post?

      Reply
  9. Barnabas Nagy

    February 25, 2011

    I also had such ideas to contact the owner of a website I liked but which looked horrible. Most often people are offended by the tiniest criticism about their sites. I would not bother again offering free work, it’s just not worth the hassle. If someone wants to redesign something they will usually tell you that and usually pay for that. Asking if they want a redesign is like provoking a hungry tiger. You were quite kind and handled his very rude talk very professionally. I liked it.

    Reply
    • Jason Pelker

      March 2, 2011

      Thanks for the kind words. Some people like to be angry, I guess.

      Reply
  10. Javier

    July 25, 2011

    I support Jennifer on her reply.
    I don’t know what could I have answered after his first response. You handled that exceptionally well. It always astonishes me when somebody throws out a nice piece of speech that looks irrefutable, clear, and perfectly well built.
    Regardless your main topic and question, thanks for such a remarkable example of words.

    Best,
    Javier

    Reply
  11. Richard Kraneis

    May 16, 2012

    Free advice and offers of help seem to be the hardest thing to give away.

    (By the way, I’m reading your blog courtesy of Jeanne C.)

    I can’t remember anyone ever taking my “free” advice. People don’t seem to value things that are freely given. Too bad for them.

    As for your method, did you know the Filthy Critic via email, phone, or at least participating on his blog? Perhaps if there was a relationship or you had a friend in common he might have taken your offer more seriously.

    As for me, studying your WordPress blogs has made me realize that my attempts at WordPress design are hobbyist at best. We have Jeanne C. as a mutual friend and I’ll be glad to learn whatever I can from you over coffee sometime soon in Chicago, IL.

    Best Wishes,

    Richard

    Reply

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