Glengarry Glenn Ross and Web Marketing

I wonder if these two articles know about each other?

The first one is from Smashing Magazine (which we’ll have to include in a future “stuff we love” article) and the second is from Zygote, a marketing blog from Egg Co. (neither entity I had heard of until yesterday).

37 Signals Breakdown from Zygote

37 Signals Breakdown from Zygote

The funny thing is that the Zygote article was published a week before the Smashing one. It might be a coincidence, but I have my doubts. Either way, they both have some great information on the [marketing] science of web design, unusual because 99% of web design articles focus on the art of building a website. Both articles come together on the AIDA technique. For those who haven’t seen Alec Baldwin’s famous monologue in Glengarry Glen Ross, AIDA is an acronym for:

  • Attention – Attract the attention of the customer
  • Interest – Raise customer interest by focusing on and demonstrating advantages and benefits
  • Desire – Convince customers that they want and desire the product or service and that it will satisfy their needs
  • Action – Lead customers towards taking action and/or purchasing.

Masturbating BearFor more information, I highly recommend checking out the aforementioned articles. They finally help close the gap of how to properly plan a website’s development.

Remember the other famous acronym from Glengarry: ABC—ALWAYS BE CLOSING. “Only one thing matters in life. Get them to sign on the line that is dotted!” I’m going to make a bold statement; any other goal for a sales tool, including (and especially) a website, is masturbation.


  1. Yongfook on April 7, 2009 at 4:52 pm

    Mine was definitely published first 🙂
    I was pretty upset about the Smashing Magazine article – although I suppose it could be a coincidence. It's not like I have a monopoly on the theory – but certain lines in the SM article were almost identical to my article… :/

    No real harm done I suppose.

    FYI I'm the author of Zygote and this is me:

  2. Ditostealse on September 27, 2009 at 7:08 am

    I think you made some good points in your post.

  3. sweatbox on December 1, 2009 at 8:08 pm

    What happened to Yongfook's article? The page no longer loads. Too bad…

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