The vast majority of web designers don’t understand that web design is marketing.
They’ll charge you as much as they think you’ll pay for a new website, without considering how valuable the website will be to you. They think that a sexy design is valuable in itself.
I don’t think web design should work like that.
Last week, I joined Brennan Dunn’s Freelance Guild, though. The Guild was built to help a small group of hand-picked consultants and freelancers hold each other accountable in their business practices.
One of our first assignments was to write an introduction for ourselves. I’ve never written a full account of how Item-9 came to be, so I’ve decided to republish that introduction here on the blog.
This is not your typical web design advice. Instead of focusing on the business biography or something superficial–such as the look of the website–I suggest that Jen invests in sales marketing and advertising to increase her business’s traffic and conversions.