Article & Resources

hammertime

Email Automation Tools Ranked: Acquire vs ActiveCampaign vs Autopilot vs Drip vs MailChimp

I want to preface by saying that every automated email tool has it’s pros and cons. To me, the important thing is to actually set up an automated email system and use it. Even if you my least favorite automation tool, MailChimp, that’s fine. As long as you’re collecting data and sending messages, you’re ahead…

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Screen Shot 2015-12-08 at 2.04.41 PM

Retainers Don’t Work for Creative Firms

Some time ago, I wrote about how retainers were saving my business. Turns out, I was wrong. Always be Diagnosing (A.B.D.) Simply: Diagnosis has the highest profit margins; maintenance, the lowest. Profit margins tend to be directly correlated with the a service’s perceived value. For me, that value decreases the further I get away from…

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creep

How to Prevent Scope Creep

Ladies and gentlemen, I have seen some scope creep. Quoted one month-long projects drag on and one. If they ever even finish, that one month would look more like one year. Would that additional time lead to additional payment? Very often the answer was “no”, bringing my effective wage below the $1/hr. mark. Why exactly…

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room

A Weird Dream

It’s Saturday morning, and I just woke up from a dream. Like many of my dreams, I was back in school. Horribly, I’m usually back in high school, but this time, at least I was in college. This wasn’t necessarily my alma mater (maybe it was; I don’t know), but at this school, I was…

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ebooksvsbooks

Why Write An eBook?

My friend just published an ebook on Facebook Ads. The book is a solid introduction to Facebook Ads. What gets people excited is depth, though. An inch wide, but a mile deep. She wants readers to talk about her book and keep promoting it by word of mouth. How does she do that? What’s Next?…

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Fishbowl-jump

The Secret Behind The Join

I have a confession… For the last four years I’ve been keeping something from my clients and readers. I either didn’t think it was appropriate to discuss this topic here, or best case scenario, I just assumed you wouldn’t care. Here it goes (deep breath): I’m an actor. I’m still a marketing consultant, but when…

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