logo-feb-2016

We're the marketing firm for other expert marketers who build online courses & tools.

Sure—marketers could run their own advertising campaigns, but that's hard to do when they're soooo close to their products.

Instead, what if marketers focused on creating their next big idea, while leaving their sales funnel strategy & management in capable, objective hands?

Growth Hacking for Course Creators

If you've spent 4,000 hours creating your course or product, you don't have the energy to optimize your marketing. But we do.

That's our job in a nutshell: Item-9 takes the worry out of marketing product sales. We work to increase lifetime customer value & reduce acquisition cost, while letting the experts keep creating.

We do this by creating automated advertising campaigns that automatically collect leads & increase sales over time.

Why automated? Because the more advertising we can systematize, the more leads we can create—with less money spent per click.

Remember: It's at the finish line when it's imperative to have a team of marketers who can make sure your product goes the distance.

And we want to be that kind of partner—the one that roots for your financial success (rather than just a design shop).

"I cannot speak highly enough about Item-9: their persistence, their expertise, and their creativity. We’re a young, small company, so we were in desperate need of not only a redesign, but also advice/ideas. Item-9 was an excellent resource."

—Dr. T.J. Allan, Pro-Pharm

74

Even geniuses need outside perspective

When we're hired, our first step is thoroughly researching your business.

We do this by diving deep into your products and your customer funnels. We want to understand your customers' full experience to figure out what makes them purchase, as well as what might prevent it.

Once we've collected data, we begin to diagnose possible issues holding your product back. From our diagnosis, we'll present campaign ideas, along with any cost/benefit analysis we can determine.

After these marketing campaigns are set up, we follow-up with full reports of our efforts, including traffic & conversion improvements, as well as further detailed recommendations of next steps to continue improving your product's profit margins.

It's also important to note that just like you, we're no fans of arguing & dragging on decision making. Honestly, we'd rather run a small sales campaign & see what happens than stand around debating what might happen.

These initial sales campaigns generally include a combination of:

  • Automated emails
  • Retargeted advertising
  • Onsite lead magnets

Putting them all together can really demonstrate your expertise at scale, while getting your paid products in front of buyers at just the right time.

And we love working with course creators, because these always have lots of great content to rework into these campaigns!

"Item-9 knows all aspects of putting together a sharp and effective website. They're experts on online conversion practices. They work fast and are dedicated to the project. They are always looking out for their clients’ best interest."

—Jimmy Carrane, Improv Nerd

jimmy

"I've worked with lots of web companies, but Item-9 is by far the best. They're intuitive, complete their work on time, and are attentive to their customers. They also have great business sense, which is really helpful. They can create sites that are not only visually pleasing, but are functional & organized. I had a wonderful experience working with them, and will definitely work with them more"

—Nina Levin, Headlight Health

73

“Little variability in process = little variability in outcome.”

Being creative doesn't mean reinventing the wheel for every project. All our clients receive the following proprietary procedures to ensure their campaigns go smoothly & positively.

Product/Market Fit

  • Audience & Persona Selection
  • Clear & Unique Positioning
  • Pricing Assessment
  • Competition Research
  • Ongoing User Surveying

Web Design

  • Copywriting
  • Design & Development
  • Mobile-Friendly Design
  • eCommerce & Course Delivery
  • Onboarding
  • Site Administration

List Building

  • Drip Email Campaigns
  • Social Media Advertising
  • Retargeting & Remarketing
  • Content Marketing
  • Launch Sequences & Outreach

Ongoing Sales Optimization

  • Conversion Analysis
  • A/B Test & Change Validation
  • Course Consumption Analysis
  • Lead & Call Tracking
  • CRM & Lead Scoring Automation
  • Site Personalization
Example Campaign
Example Campaign

Before hiring us, you should know...

Our thought leadership & strategic execution ensures long-standing relationships. To that end, we don't encourage one-off projects or tasks.

We love clients that can spend, minimum, $50,000/year on marketing. Most of our clients spend $75,000 to $100,000, and recoup ~10x ROI.

That said, our initial engagements start at $15,000. We use these smaller projects to get to know our clients better and evaluate long-term fit.

We engage with a limited number of clients due to the depth and commitment of our relationships, and we only take on one new client per quarter.

We charge a fee for our services that is agreed upon in advance.

We mark up outside goods and services by 20% to cover our management process to ensure all elements meet your specifications.

Don't already have a course? Depending on how much you've published or interviews you can access, we might be able to help. Contact us and we'll discuss.